Business Analytics Specialization

The Business Analytics Specialization graduate-level microcredential is targeted towards aspiring managers, senior managers, and business executives who wish to have a well-rounded knowledge of business analytics that integrates the areas of data science, analytics and business decision making. Students learn the fundamentals to effectively lead people and teams, manage organizations as well as tools to analyze business situations and develop strategies. This microcredential covers the strategic, human resource, and organizational foundations for creating and capturing value for sustainable competitive advantage – including how to manage people and organizations, analyze the competition, and develop strategies both within a business and across a portfolio of businesses.

Learners who earn this microcredential will:

• Learn how to process data using R and RStudio.

• Explore the interaction between business principles and data analytics.

• Develop an analytic mindset for approaching business problems.

• Appraise the value of datasets for addressing business problems using summary statistics and data visualizations.

• Gain competence in operating business analytic software applications for exploratory data analysis.