Gies College of Business
Gies Business shapes purposeful leaders through life-changing access to education, research, and innovation.
Accounting Data Analytics
Organizations collect masses of data. Accounting professionals who know how to uncover, analyze, and communicate insights from those data to drive decision-making are in high demand. By completing the Accounting Data Analytics graduate-level microcredential, leaners will develop standout data analytics capabilities, and perform at ...
Accounting Foundations
The Accounting Foundations graduate-level microcredential helps students grown in their technical knowledge of financial and managerial accounting while also shaping professional skills like critical thinking, communication, leadership, and decision-making. Led by top-ranked faculty in the field, students study the principles, concepts, ...
Business Analytics
The Business Analytics undergraduate certificate has been created to help students tailor their education to their professional goals and signal to future employers their interest and expertise in analytics, by picking from a portfolio of courses. The goal of the certificate is to contribute to a student's ability to meet standards ...
Business Analytics iCademy: A/B Testing and ANOVA in R
We will explore the marketing world through the process of design of experiments, A/B testing, data analysis with ANOVA, and hypothesis testing. A well-designed experiment helps rule out competing explanations for observed differences between treatment groups, and leads to confidence in the ability to make inferences from the sample to the population. ...Business Analytics iCademy: Advanced Regression Topics in Excel
Through this skill, you will learn how the regression algorithm can be applied to fit a wide variety of relationships among data. You will also investigate if the effect of an independent variable depends on the level of another independent variable by including interaction terms in the multiple regression model. Another aspect of this skill is learning ...Business Analytics iCademy: Algorithmic Trading in R
In this course we focus on data analytics in finance. First, we introduce modern portfolio theory. This theory attempts to analyze the interrelationship between different investments and identify the mix of assets that will maximize the expected returns for a given level of risk. We will also introduce you to algorithmic trading, which is basically ...Business Analytics iCademy: Assembling Data with R
Assembling data is a crucial task that must be performed before data can be analyzed. In this skill you'll identify how framing a question and the intended analysis influence the way in which data is assembled. You will then explore some common issues associated with assembling data. One of the key issues is preprocessing associated with some common ...Business Analytics iCademy: Conjoint Analysis in R
In this course we will introduce conjoint analysis, which is a technique that analyzes respondents’ preferences to better understand how individuals combine and weigh different attributes. We will first introduce the concept of conjoint analysis, as well as part-worth utilities. We will then review different approaches for conducting conjoint analysis ...Business Analytics iCademy: Customer Satisfaction and Scaling in R
In this course we will introduce methods to measure and identify satisfied customers so that adjustments can be made to the product or service. To measure customer satisfaction we will measure customers’ expectations, customers’ perceived performance, and the disconfirmation of the offered product or service. Because there are a variety of ways to measure ...Business Analytics iCademy: Data and its Properties
This skill looks at specific characteristics of data that make it useful for decision making. You will learn about characteristics of data and datasets. Data can come in different types, like numeric values, dates, and strings. The type of data is important because it affects how the data can be processed. Datasets also come in different types. The ...
