Digital Marketing Specialization

This Digital Marketing Specialization graduate-level microcredential covers the concepts, tools, and techniques needed to communicate with customers in a systematic and integrated way and to create effective, targeted promotional campaigns. Learners who complete the Digital Marketing Specialization will understand strategic marketing concepts and the tools required to make informed decisions and set the direction for their company, business unit, department, or product line in a digital ecosystem.

Learners who complete this microcredential will be able to:

• Navigate the foundations of the digital marketing landscape.

• Translate marketing tools and strategies to the digital environment.

• Use marketing analytics to visualize data and drive performance results.

• Master concepts such as digital marketing analytics, search engine optimization, and social media marketing.

• Understand consumer behavior and attract customers through the latest marketing tactics.

• Drive performance results through marketing analytics.