Brand Marketing in the Age of COVID-19

COVID-19 has required marketers to rethink everything – strategies, engagement, media, messaging, budgets, and staffing – just to name a few. Brands and marketing should not be neglected in a crisis. This is a critical time for companies to be strategic, relevant and agile. Most of all, it requires marketers to be brand-centric, while preparing for what’s on the other side. Join Professor Mike Yao, Charles H. Sandage Department of Advertising (who teaches in the digital strategy specialization) as he talks with Jan Slater, professor of advertising and the Chief Marketing Officer at Gies Business about Brand Marketing in the age of COVID.