Value Chain Management Specialization

The Value Chain Management Specialization graduate-level microcredential focuses on the core activities of an organization that create value. This includes applying a financial perspective of accounting for costs and how financial and non-financial accounting information facilitates strategic performance measurement. Learners review the role of operations management and process improvement and how to synthesize information to make decisions for organizational initiatives. Learners also learn how marketing works in the business world and how various marketing elements interact to create value for consumers and ultimately maximize value for an organization.

Learners who complete this microcredential will:

• Improve managerial decision-making by identifying customer needs through the practice of strategic analysis of marketing opportunities and communication of marketing decisions.

• Learn how to design, manage, and improve operations to increase revenues and contain costs throughout organizations and supply chains.

• Use accounting to allocate resources and incentivize employees’ use of those resources through concepts such as activity-based costing and cost-volume-profit analysis.